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(2019) Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan.
This chapter establishes why US patriarchy is unique compared to patriarchy in other nations and cultures. In addition, it wraps up the results of the research presented in previous chapters and completes the analysis provided. It also provides information on current organizations and initiatives that are helping support female and/or minority politicians. Moreover, the chapter provides a set of practical tips for female politicians that the author has gathered over the course of the research study. There is a discussion on the importance and relevancy of the topic, addressing missing issues and aspects from current academic research. Finally, the researcher addresses the strengths and limitations of the study.
Publication details
DOI: 10.1007/978-1-137-60171-1_5
Full citation:
Sanghvi, M. (2019). The path forward, in Gender and political marketing in the United States and the 2016 presidential election, Basingstoke, Palgrave Macmillan, pp. 159-174.
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