George Rossolatos


, 2018, 'Impossibly good looks: a pragma-ontological approach to unearthing the latent rhetorical structure of anti-ageing advertising discourse', Sign systems studies 46 (2-3), 216-254.

, 2014a, 'A methodological framework for projecting brand equity: putting back the imaginary into brand knowledge structures', Sign systems studies 42 (1), 98-136.

, 2014b, 'Metodoloogiline raam Brandivaartuse projitseerimiseks: imaginaarse naasmine Branditundmise struktuuridesse', Sign systems studies 42 (1), 135-136.