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Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Publication details
Full citation:
Varey, R. , Pirson, M. (eds) (2014). Humanistic marketing, Palgrave Macmillan, Basingstoke.
Table of Contents
Gopaldas Ahir
150-163
Shultz Clifford J.; Shapiro Stanley J.
176-191
Kadirov Djavlonbek; Varey Richard
192-203
Desmarais Fabrice; Fernandez Sauveur; Gancille Jean-Marc
216-230
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